When to choose them
ChatGPT / a site chat — when you need an ad-hoc answer without integrating into a process.
A chatbot replies in a widget. An AI role works inside CRM, email, and messengers — with rules, SLAs, escalation, and human oversight.
| Aspect | Chatbot / ChatGPT | Agentique |
|---|---|---|
| Where it runs | A website widget | CRM, inbox, messenger, API |
| Goal | Reply to a visitor | Complete a process step (triage, CRM, next action) |
| Control | Limited chat context | Human-in-the-loop, audit trail, KPI |
| Model | SaaS chat or one-off development | Pilot €500 → subscription + tokens |
ChatGPT / a site chat — when you need an ad-hoc answer without integrating into a process.
When requests need to land in your CRM with the right priority, 24/7.